Marketing and Advertising of Food, 101

I have come to the realization that if a product has to have a commercial you probably don’t want to eat it.  Micheal Pollan said something along those last week in an interview he had on NPR a while back, that I listened to last week.  If you don’t know who he is he has written several great books, including the Omnivores Dilemma,  A Natural History of Four Meals,  In Defense of Food, An Eaters Manifesto, and his most recent Food Rules, An Eaters Manual.  Pollan has also appeared in many documentaries on food, including Food, Inc, Fresh and King Corn.  Pollan is a proponent for sustainable eating and nutrition along with the food politics and policies that go with sustainable food.  He is known for many great quotes, like:

My favorite local food producers  Weathervane Farms
My favorite local food producers Weathervane Farms

“Eat food. not too much, mostly plants”  

“Don’t eat anything your great-grandmother wouldn’t recognize as food.”

Or my one of my favorite ways to shop in a grocery store “Rule No. 12: shop the peripheries of the supermarket and stay out of the middle.”

When I was thinking about this today a few commercials ran through my head, you know the ones, “cheese glorious cheese” or “Beef its whats for dinner” with the theme song from some old western movie, with Matthew McConaughey as the spokes person.  Or those cute talking dairy cows from California!  You don’t see commercials for broccoli or kale, fresh fruits or other non processed food.  What you do see commercials for is food that is processed in some way or another, even orange juice that has added sugars or other ingredients to keep it fresh is process and has commercials to get you to buy the juice.  How about buying oranges and juicing them yourself!  Hum, novel idea, besides it’s a whole lot less expensive.  In our convenience, fast food world we have forgotten where our food comes from.  We wouldn’t have all the problems with the health crisis in America if we put down the remote control, stopped allowing the advertisers and marketing people dictate how and what we eat.  It is interesting in the big business of food that if it is made in a plant, boxed and shipped,  then has to be marketed to us, so we buy more, so the plant and the big business company that runs it can stay in business.  I like Pollan’s advice “If it came from a plant, eat it; if it was made in a plant, don’t. ”  Simple and easy to remember!

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